Audio finishing, ADR, and Sound Design 2015.

A film by Boaz Levin, Ryan Jeffery

Equal parts building and machine, a library and a public utility, data centers are the unwitting monuments of knowledge production to the digital turn. This documentary video traces the historical evolution of the structures that make-up “The Cloud”, the physical repositories for the exponentially growing amount of human activity and communication taking form as digital data. While our “smart tools” and devices for communication become increasingly smaller, thinner, and sleeker, the physical infrastructure they require grows larger, affecting and shaping the physical landscape and natural resources. The rhetoric surrounding so-called “Big Data” proclaims it as the solution to every problem faced by either governments or private industry. This film looks to the often-overlooked materiality that “The Cloud” is reliant upon, in order to elucidate its social, environmental, and economic impact, and call into question the structures of power that have developed out of the technologies of global computation.

Full film available HERE

All That is Solid Melts into Data / 6 min clip from Ryan S Jeffery on Vimeo.

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